Getting virtual media right for the biggest names in sport, since the start.
If we’re talking to you about virtual, it’s because we’ve done it: at the highest level, for longer than anyone.
Your inventory is valuable. Done badly, virtual media risks the broadcast, your sponsors and your reputation. Done well, it opens a new commercial layer without touching any of them. The difference is who you do it with.
We helped build this industry. We’ve led it from the start.
From the first virtual inventory brought to market with Serie A and La Liga, to bringing virtual into Formula 1 under a world-first global partnership we’ve worked alongside the biggest rights holders in sport since this industry began. Through ISG Connect & Productions, we’ve worked directly with UEFA for over a decade.
5
Europe’s top-five leagues
€200m
of rights acquired in 3 years
We put our own money behind your rights.
Most agencies sell on commission or trade rights they don’t hold. We buy rights ourselves and carry the inventory: €200m in the last three years alone. We’re a principal, not a tout, and rights holders treat us accordingly — as a long-term partner rather than another agency passing through.
Tightly coordinated, properly run.
One coherent relationship, carefully managed, rather than a scramble of competing direct brand deals. We know how sensitive these environments are and we treat them that way.
Why Rights Holders
work with us
A safe pair of hands.
Nearly two decades operating inside premium live broadcasts. We protect the feed, the property and your existing sponsors on every deal. No surprises, no incidents — the discipline that separates a clean broadcast from an expensive one.
We grow the value of your inventory over time.
€200m of rights acquired in the last three years, across more leagues and markets than anyone else in virtual media. Volume buys better access and better prices, and we pass the difference on to our clients.
We put our own money behind your rights.
€200m of rights bought and carried in the last three years alone. We take responsibility and act like a Principal — and rights holders treat us accordingly, as a long-term Partner rather than another agency passing through.
Tightly coordinated, properly run.
One coherent relationship, carefully managed, rather than a scramble of competing direct brand deals. We know how sensitive these environments are and we treat them that way.
If you’re thinking about virtual, talk to the people who’ve done it longest.
We’ll give you a straight view of what your inventory is worth and how to bring it to market, with no risk to what you already have.
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