Getting virtual media right for the biggest names in sport, since the start.
If we’re talking to you about virtual, it’s because we’ve done it at the highest level, for longer than anyone.
Your inventory is valuable. Done badly, virtual media risks the broadcast, your sponsors and your reputation. Done well, it opens a new commercial layer without touching any of them. The difference is who you do it with.
We helped build this industry. We’ve led it from the start.
From the first virtual inventory brought to market with Serie A and La Liga, to bringing virtual into Formula 1 under a world-first global partnership we’ve worked alongside the biggest rights holders in sport since this industry began. Through ISG Connect & Productions, we’ve worked directly with UEFA for over a decade.
5
Europe’s top-five leagues
€200m
Of rights acquired in 3 years
Your certainty. Our risk.
Where we buy rights, we pay a guaranteed sum — and from that moment, earning it back is our job, not yours. We sell the inventory, structure and paper every deal, manage compliance, and carry the credit risk on every brand we bring in. You know exactly what you're getting on day one.
We spend the seasons that follow making sure we were right. Our return only comes from what your property earns above the guarantee, so we're fully aligned on growing its value over time.
Why Rights Holders
work with us
A safe pair of hands.
Nearly two decades operating inside premium live broadcasts. We protect the feed, the property and your existing sponsors on every deal. No surprises, no incidents — the discipline that separates a clean broadcast from an expensive one.
We grow the value of your inventory over time.
The clearest proof is Serie A: under the model we built together, the property's virtual revenue grew more than tenfold. That's the role as we see it — shaping and growing inventory value season on season so it earns more as it goes.
We put our own money behind your rights.
€200m of rights bought and carried in the last three years alone. We take responsibility and act like a Principal — and rights holders treat us accordingly, as a long-term Partner rather than another agency passing through.
Tightly coordinated, properly run.
One coherent relationship, carefully managed, rather than a scramble of competing direct brand deals. We know how sensitive these environments are and we treat them that way.
If you’re thinking about virtual, talk to the people who’ve done it longest.
We’ll give you a straight view of what your inventory is worth and how to bring it to market, with no risk to what you already have.
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