The biggest partnerships in sport, built and delivered.

Strategy, negotiation and activation under one roof. Most brands arrive with an ambition and a budget. We supply the plan, the deal and the delivery.

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Ambition first.
Then the deal.

We are a strategy-led Partnerships team that connects brands with high-impact opportunities in sport.
Most brands come to us with an ambition and a budget, but not yet a plan. We identify the right pathway and guide the process from the first conversation through to the signed deal.

ISG sits at the intersection of rights holders, technology and brands, giving us a clear view of how the market is priced, packaged and negotiated.
We use that insight to advise which rights, leagues and territories to target, ensuring every investment is aligned with the audience you want to reach.

We build your strategy with commercial impact at its core. If a partnership will not move the numbers that matter, we will tell you long before you commit budget.
ISG leads every negotiation with one objective: protecting your commercial interests. We secure the deal on your behalf, ensuring you acquire the right assets, in the right markets, on the strongest possible commercial terms.

From world-class federations to household names.

La Liga, Serie A and Formula 1. AC Milan and Fulham. Usain Bolt, Ángel Di María, Jason Derulo. The Partnerships & Activation team creates, manages and delivers some of the biggest partnerships in sport, and brings them to life with award-winning content.