Virtual media turns one pitchside board into many. The same inventory runs on the world’s biggest live broadcasts with a different message in every region: one in the UK, another in Italy, a third in the Gulf. Real-time, frame-accurate, and invisible to the viewer at home.
For brands — control. Buy only the markets you want, in the moments you want, and stop paying for reach you don’t need. → For Brands
For rights holders — the same inventory earns several times over instead of once, with the broadcast and your existing sponsors protected throughout. → For Rights Holders
From the first virtual inventory brought to market with Serie A and La Liga, to the world-first commercial model we built with Serie A, we’ve been at the front of this industry since it began.
Seasons
Europe’s top-five leagues
brands delivered
brand spend through ISG
of brand spend through ISG since inception
of that on rights we own — our own capital behind it
of rights acquired by ISG in the last 3 years
brands and agencies delivered for
