Interregional Sports Group (ISG) has increased its shareholding in Supponor – the market leading technology company whose DBRLive system is revolutionising perimeter advertising in sports.
ISG has had a long-standing relationship with Supponor, activating perimeter rights created through Supponor technology from La Liga and The Football Association amongst others. ‘We believe that Supponor remains the clear leader in the provision of virtual perimeter advertising and this additional investment underlines that,’ said ISG Group CEO Chris Buckley. ‘It’s a perfect fit for ISG as a group and we are confident that we can help Supponor grow this market,’ he added.
“ISG was built from the ground up to maximise the value of innovative emerging technologies in the sports rights and production sectors which gives them a distinct competitive advantage in delivering on the promise of an emerging industry, one which Supponor pioneered and has long championed. As ISG continues to invest and innovate in deploying and commercialising virtual replacement technologies across an ever-expanding range of global premium sports properties, Supponor is excited that they continue to support our long term growth ambitions and needs” said Supponor CEO James Gambrell.