ISG acquires UEFA preferred TV Production Company, Skibbly Media

Sep 08th 2016

Interregional Sports Group (ISG) is a new type of Sports Media Agency that defines itself as a challenger within the international premium sports marketing sector. As the commercial and political world begins to adjust to what could be a new definition of globalisation, ISG continues to grow and develop its organisation based upon the core principle of global broadcast reach with regionalised media real estate and strategy across premium sports rights. ISG’s senior management expertise is based upon almost ten years of successfully regionalising broadcast strategy and technology in premium sports rights across the globe.

In seeking to further broaden its value chain and production expertise, ISG actively sought out Skibbly Media’s management team, most of who their board had known for over seven years, with a view to integrating their highly successful and industry wide, admired TV production facility and creative expertise. This transaction was completed at the end of last month and is now well on the way to comprehensive integration into the parent group’s infrastructure and overall operation.

Skibbly Media has been renamed ISG Productions and will continue to provide its many years of award winning Live, post production, ISO, highlights and global distribution for key clients such as UEFA Champions League, Europa League, NFL Europe & IRB to name but a few.

“We are enormously excited about our future with ISG, whilst building on the last seven years of success by continuing to provide creative excellence but now being able to broaden our services, resources and technology based offerings, giving even greater product and service for our existing and future clients”, said Laurence Archer MD of ISG Productions.

Tony Ragan, Joint CEO of ISG echoed Laurence’s view of the companies’ combined future, “We are over the moon that we have been able to add the world class sports Television production talent that is Skibbly to our growing family at ISG; we are focused upon building a world class challenger Sports Marketing Agency, servicing the complex Interregional requirements of rights holders, brands and audiences in Premium Sports Entertainment and this union provides another important part of our overall offering.”

For further information, please contact:

Simon Burgess


About ISG

Interregional Sports Group is a Challenger International Sports Media Group. With its HQ in London, ISG is a full service agency focused upon global premium sports, it strives to provide its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media, their philosophy is always globally impactful but regionally relevant.

About ISG Productions (formally Skibbly Media)

Based in Coventry (UK), ISG Productions is one of Europe’s premier Live, Near-Live, Long-form, ISO & Promo broadcast producers. Almost twenty years of commercial and award winning broadcast experience; ISG combine creativity with state-of-the-art technology to deliver innovative and highly effective media solutions.