Your brand. The biggest moments in sport. The right markets,the right price.

You already advertise in sport. The only question is who you call first, and whether they’ll show you where your money actually works hardest.
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One pitchside board. A different brand in every market.

Virtual media puts your brand on the world’s biggest live broadcasts and changes it by region. Your message in the UK. A different one in Italy. A third in the Gulf. One feed, frame-accurate, with no disruption to the broadcast and no risk to the property.

Why it matters — Control. Buy only the markets you want, in the moments you want, and stop paying for reach you don’t need. The biggest stage in sport, bought precisely.

A noisy market. One safe pair of hands.

We helped build this industry and we’ve worked at the top of it since it began, including the world-first commercial model with Serie A and bringing virtual into Formula 1.

We protect the property and the broadcaster relationship on every deal, which is exactly why the biggest names in sport keep letting us onto their broadcasts.

Why brands
use us

We buy rights. We don’t just broker them.

Plenty of agencies trade rights they don’t hold. We buy wholesale, at our own risk - over €600m of brand spend has run through rights we own. Getting that wrong is expensive, so we've had to be good at knowing what rights are actually worth. Brokers never have to find out.

We buy at scale. You get the value.

More leagues and markets than anyone in virtual media; inventory acquired from over 85% of clubs in Europe's top-five leagues. That buying power means better access, unique rights and better pricing — and it lands with you.

We see the whole market, and we’ll tell you where to spend.

We sit at the centre of virtual media in sport, so we know what fits your goal – and when the right answer isn't virtual, we'll say so. Shirt deals (x7 with top clubs in last 4 years), Ambassadors, Club Partnerships that blend inventory with rights and IP. One conversation covers the whole of sport.

16

Seasons

5

Europe’s top-five leagues

400+

brands delivered

€820m+

brand spend through ISG

€820m+

of brand spend through ISG since inception

€600m+

of that on rights we own — our own capital behind it

400+

brands and agencies delivered for

7

Shirt partnerships with top clubs in the last 4 years

Tell us what you’re trying to achieve.

We’ll tell you the smartest way into sport, and then we’ll make it work. The programmatic, addressable future is coming too. We’re already building it, so the advantage compounds.
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