Your technology, meets the rights, the trust and the revenue.

We’re not a competitor. We’re how good technology reaches the top of live sport, and gets paid for it.

Great technology doesn’t reach the pitch on merit alone.

It needs rights, broadcaster trust and brand demand, and those take years to build. We have them. Which is why the best route into top-tier sport runs alongside us rather than around us.

Tech-agnostic by design.

ISG is in the rights business. Whatever technology a property or rightsholder runs with, our job is the same: to help turn that into revenue.

We bring the access it takes a generation to earn.

Rights relationships, federation trust, broadcaster confidence, brand demand. Nearly two decades building the things that turn good technology into deployed, paid-for inventory at the top of the game: Serie A, La Liga, Formula 1, and a decade-plus alongside UEFA.

The connector, not the competition.

We sit between what your technology can do and what the live-sport market will pay for it to do. Speak to us and at worst you'll understand the market better; at best we open doors you couldn't open alone.

Built for what’s next.

The next phase of this market is programmatic and direct-to-consumer, and we’re already in it. Partner with us and your technology is part of that roadmap rather than chasing it.

If you’ve built something good, let’s get it on the pitch.

Let’s talk about what your audience is worth and how to share in it.

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