F1 Play, the customer acquisition tool that is part of Inter Regional Sports Group’s Official F1 betting package has seen its first winner of the season with a gamer beating odds in excess of 100,000/1 to win a VIP trip to the USA Grand Prix.
The free-to-enter game poses 10 questions around each race in the F1 calendar including predicting the podium, fastest lap and winning margin. It has proved a hit with F1 fans but it’s taken up until round nine for anybody to record a perfect ten.
F1 Play will be integrated into a bookmaker’s betting engine allowing them to promote bets directly to each gamer based on the selections they have already made.
‘We’ve been delighted with the response to F1 Play’ said ISG’s Simon Burgess. ‘We’ve had a relatively soft launch for the game during this development season with our F1 betting package. But we are building a really solid base of players with a strong retention rate,’ he added.
F1 Play is part of a package that will be available to bookmaker partners of ISG, giving them access to the data that drives the most exciting sport in the world, opening up multiple pre-race and in-race markets. Bookmaker partners will also feature trackside in broadcasts that reach huge audiences and they will have the opportunity to entertain clients at races in their region with the unrivalled F1 VIP experience.
F1 Play is currently available in English but additional languages are in the process of being added. It can be accessed through The App Store, Google Play or online at www.F1Play.com. Additional regional distributions platforms are also being added.
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