Mar 16th 2016

Third stunt in series sees sailing star flying.
SOLO sailing star Alex Thomson takes on his most daring stunt yet, in the #skywalk video, released in March 2016.
Working with Alex’s team – 5 West – and HUGO BOSS, ISG delivered a strategy and video placement plan that delivered views (over 5 million in the week of release), velocity and engagement on a global scale.
Delivering partner publications, including Mashable and Loaded, ISG’s communications and digital team worked closely with HUGO BOSS to define a strategy that worked in parallel across varied social media channels, complimented traditional press and TV, and most importantly delivered the levels of engagement that can result in measured product sales, via e-commerce platforms.
Check out the video below: