ISG, on behalf of client Co-op, negotiate partnership with parkrun, the Worlds biggest running event

Sep 08th 2017

As parkrun’s first local convenience retail supporter, ISG’s role includes managing Co-op’s acquired rights day to day, plus, managing & liaising with stakeholders for Co-op’s weekly parkrun events. Each event promotes a healthier and happier lifestyle by handing out healthy meal solutions to all parkrunners.