Italian Serie A launches ground-breaking Regional Broadcast Sponsorship

Oct 25th 2016

A ground breaking regional partnership was launched over the weekend. Wellbet, the online gaming company that is quickly becoming one of the most popular online entertainment sites in Asia, and Lega Serie A, arguably one of the most popular football leagues in the world; launched a multi-season, regional sponsorship deal across this weekend’s live Serie A games.

Interregional Sports Group (ISG), the regionalising media specialists, working with Infront Italia, the official advisors to Lega Serie A, have spent almost two years developing this new exciting category of International Presenting Sponsor. This ‘world-first’ package comprehensively integrates the Wellbet brand into all match graphics, idents and virtual goal-mat advertising in all live Serie A matches broadcast across all platforms, over the whole of Asia for a number of seasons.

This is also complimented by the use of extensive on and off-line assets with Lega Serie A and activation programs across many Asian countries.
A spokesperson for Lega Serie A emphasized “that this agreement represented a significant regional partnership and reflected the ongoing commitment to Lega Serie A’s International growth.

“We are very proud to be able to use groundbreaking regionalising technologies and strategies to be able to help create this brand new category for Lega Serie A and provide such a spectacular media platform for WELLBET across the pan-Asian broadcast footprint.” Said Simon Burgess, joint CEO of ISG.
For further information, please contact:
Simon Burgess
About ISG
Interregional Sports Group is a challenger International Sports Media Group. With its HQ in London, ISG is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG strives to provide its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.
About Infront
Infront Sports & Media is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate, the Dalian Wanda Group.