ISG secure renewal of Serie A rights

Aug 04th 2021

Interregional Sports Group (ISG) has secured a renewal of the International Partner rights (marketed as IPS during the last cycles) for Lega Serie A.

The new agreement, which has been approved by the Serie A Assembly, will see ISG continue to deliver regionally targeted virtual advertising until the end of the end of the 2023/24 season.

ISG have been delivering these rights since the 2015/16 season.