ISG acquire Samson Sport Consultancy

Jun 16th 2021

Interregional Sports Group (ISG) are strengthening their position in the European football rights market by acquiring Samson Sport Consultancy.

It’s a move that will add relationships with leading clubs and brands across Europe to the ISG Partnerships’ portfolio.

‘It’s a very important step for us as a group and more specifically for ISG Partnerships, ‘explains ISG Joint CEO Tony Ragan. ‘We already work with a wide range of clubs and leagues but this development will allow us to share our expertise in regionally targeted in-event advertising to a much bigger client base.’

Samson Sport has built up a strong reputation in the sports industry. Their football client list includes relationships with the likes of Arsenal, Leeds United, Southampton FC, AC Milan, Atalanta B.C., Napoli S.S., Lazio, Paris Saint Germain, Borussia Dortmund plus F1, Cricket and Rugby teams and clubs.

The company’s founding partner, Sam Arora, will become Head of ISG Partnerships. ‘This is a very exciting move and one that will prove really valuable to all of our clients,’ he explained.

‘ISG’s expertise in regionally targeted virtual advertising provides a huge opportunity for our clients to maintain and build revenues from sectors such as the betting markets which, in some cases, is currently lost to them due to domestic regulations. The new alliance will also offer all the brands we work with a fantastic opportunity to specifically target their key markets.’