Agreement Between LFP Media And ISG/TGI Sport On Virtual Feeds Production

Jul 05th 2023

LFP Media engages ISG/TGI SPORT to produce virtual feeds on multiple Ligue 1 Uber Eats fixtures starting from the 2023/24 season (through Supponor AIR® technology).

Ligue 1 Uber Eats, one of Europe’s most prominent football leagues, signed an agreement with ISG/TGI Sport, a sports marketing agency specialized in the production and commercialization of virtual media worldwide.

Starting from the 2023/2024 season, ISG/TGI Sport will be responsible for producing virtual feeds across a minimum of 3 territories (Asia, Americas, EMEA excl. France) for specific designated fixtures and will commercialize part of the newly created virtual LED inventory to its large portfolio of brands.

ISG/TGI Sport will integrate and operate Supponor’s software-based technology, Supponor AIR®, from its remote production centre. Through this agreement, Ligue 1 Uber Eats and its clubs will be able to provide to international brands a 360° partnership package that includes dedicated media visibility on specific markets. Partnership with ISG/TGI Sport is designed to create new international commercial inventory and to maximize the league’s revenues outside of France.

Benjamin Morel, CEO of LFP Media
“Ligue 1 Uber Eats is thrilled to start this new commercial relationship with ISG. Thanks to the unique integrated skills provided by ISG/TGI Sport, the league and clubs’ partners will be able to adapt their messages depending on the territory where the fixtures are broadcast. It’s an important milestone in our international development strategy and our capacity to generate new revenues outside of our borders. I also want to thank all Ligue 1 Uber Eats clubs that agreed to participate to this innovative program for the benefit of the entire French professional football ecosystem.”

Tony Ragan, CEO of ISG
We’re very excited to be joining forces with Ligue 1 Uber Eats and help them create new business opportunities for both the League and the clubs. ISG/TGI Sport are world leaders in the creation, sale and delivery of virtual advertising. We have a proven track record of enabling brands to access their target markets through premium sports events, whilst driving revenue growth for rights holders. We were instrumental in the creation of the very first virtual rights in European Football, back in 2011; we still work exclusively with those initial partnerships. Therefore, we are very excited at the prospect of beginning a new journey with another of the top European Leagues. Like every other partnership we have, we expect Ligue 1 Uber Eats to grow from strength to strength.”


About Ligue 1 Uber Eats:
Ligue 1 Uber Eats is one of the top professional football leagues in Europe, featuring 18 clubs across France starting season 23/24. Ligue 1 Uber Eats is broadcast on 218 territories through partnership with 65 broadcasters from all over the world.

About ISG:
Interregional Sports Group (ISG) is part of TGI Sport. ISG is the leader in virtual media solutions in sport. The company focuses on regionalizing broadcast technology and implementing revenue strategies for some of the world’s biggest sports rights-holders including the top European football competitions and the world’s leading motor-racing championship. From its head office in London and remote operational center in Milan, ISG provides its clients with new revenue streams creating new virtual rights and virtual media solutions that incorporate integrated data systems, analytics and activation. TGI Sport is a comprehensive technology led Media Group made up of over 300 professionals across 20 international offices, working for some of the biggest sports brands in the world.

About TGI:

TGI Sport is a technology-led sports rights and marketing business trusted by the world’s premium sporting organisations. We are part of an international network that includes ISG, Brand Brigade and Sportseen, offering a portfolio of best-in-class companies.  TGI Sport is the global market leader in providing high-end technology solutions, content creation and commercial rights sales, providing services to thousands of events every year to some of the world’s biggest rights holders across 5 continents.  TGI’s expertise is far reaching, encompassing infrastructure, technology, game day operations, digital and broadcast media, event management and activations, talent representation, PR and digital content creation. 


About Supponor:
Supponor has been the market leader in the virtual advertising industry for the past decade, proven in live broadcast environments in thousands of top-tier sports events worldwide. Supponor AIR®, launched in 2021, is a fully software-based technology platform that relies on leading-edge computer vision approaches, underpinned by Artificial Intelligence (AI) and Machine Learning (ML), to deliver authentic virtual placement or replacement advertising live, on any surface, in any sport, at any venue, and in any weather condition. Supponor’s virtual advertising solutions have been trusted by rights holders in top-tier sports leagues across football, hockey, basketball, rugby, cricket and a host of other top sports. Supponor is headquartered in London and has its core R&D base in Helsinki, with regional offices in Barcelona, Milan, Cologne, New York, Toronto, and Sydney. Additional information: .