ISG delivered a world first as football fans from all over the globe tuned in to watch Juventus win the TIM Cup for a record third successive time.
Virtual rights were delivered on the international and domestic broadcast feeds for the first time ever in the TIM Cup together with regionalised match graphics.
‘Our virtual rights have become an integral part of Italian league football over the last 12 months and the quality is phenomenal. The TIM Cup is a world class event and our virtual production matched that billing,’ said ISG’s joint CEO Tony Ragan.