Brand ROI Analysis
of Sports Broadcasts
ISG Metrics delivers real-time reporting of on-screen brand exposure for sponsors and advertisers within the sports industry.
Using Artificial Intelligence, image recognition technology that was born out of facial recognition systems originally developed for use in state security, ISG can analyse complex multi-feed live sports broadcasts. The real-time data sets generated include on screen time and brand positioning across traditional perimeter advertising and shirt sponsorship deals along with track-side and virtual graphics within the broadcast to calculate accurate ROI for rights holders and advertisers.
Premium sports marketing rights holders across broadcasting territories; combined equivalent media value of almost quarter of a billion dollars…Read more
We are world leaders in providing traditional and virtual graphics solutions for premium sports...Read more
We are a leading sponsorship and event marketing agency that provides strategic advice and support to both rights holders and brands within the live events industry...Read more
ISG provides a cutting-edge, cloud-based solution for international broadcast play-out distribution...Read more
Leading Premium Sports Broadcasting Production Company: Key provider to UEFA Champions League, Europe League, NFL…Read more
ISG delivers real-time reporting of on-screen brand exposure for sponsors and advertisers within the sports industry...Read more