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The FA Girls’ Football Festivals in association with Continental Tyres

Since 2012, Sportcel have worked with both The FA and Continental Tyres to create The FA Girls’ Football Festivals. The festivals, in association with Continental Tyres, form part of a roadshow that tours the country. The festivals aim to encourage more girls to participate in football by providing a fun, interactive football experience.

The free programme is a joint initiative between The FA and Continental Tyres, providing girls aged 5 to 16 with an exciting, interactive football experience for both those new to the game and regular players.

Combining football, lifestyle and music, the event provides a range of innovative equipment, including an inflatable pitch, speed cage, shooting drills, quick feet and batak boards. To add to the festival atmosphere, there is hair braiding and face painting. The FA WSL mascot Berry the Bear also attends.

Participants have the chance to meet and play with some of the stars of The FA WSL. In addition, Charlotte Lade, one of the world’s leading professional football freestylers, demonstrates her amazing array of tricks and skills.

The FA Girls’ Football Festivals in association with Continental Tyres has gone from strength to strength, with 2016 attracting over 8,000 girls across the 17 events with the 2017 Festivals set to visit 15 locations around the country between June and November.

Festival sponsors Continental Tyres believe in the importance of grass root football, with UK Marketing Communications Manager, Peter Robb saying:

“The FA Girls Football Festivals with Continental Tyres grows year on year, giving tens of thousands of young girls the chance to get involved with the sport.  At Continental Tyres we are extremely proud that 2017 is our 7th year partnering with The FA and undoubtedly is set to be the biggest and best so far”.

Marzena Bogdanowicz, The FA’s Head of Commercial and Marketing for Women’s Football said:  “In a busy summer for women’s football, The FA – with our Gameplan for Growth – remain committed to doubling girls’ football participation by 2020. The FA Girls’ Football Festival in association with Continental Tyres is a perfect opportunity to inspire girls throughout Sussex to get involved in the game.”

The FA Girls’ Football Festival 2014 Statistics

  • In 2014, there have been 25 events to date (11 festivals and 14 fanzones) with 7,823 attendees. Average of 312 at each.
  • The number of girls attending the festivals has risen by 20% on 2013 and by 56% from 2012
  • Overall the events have proved very popular with attendees;
    • 83% said their interest in football has increased
    • 85% said they were very or quite likely to start playing football
    • 82% of people scored the event between 8 – 10 out of 10
  • As a result of the referee workshops, 419 girls aged 14+ have expressed an interest in a basic referee course, an increase on 97 last year.
  • The inclusion of positive, female role models has led to 40% of attendees saying they were either definitely or probably more likely to take up coaching/refereeing/volunteering in the future.

Kelly Simmons, Director of the National Game and Women’s Football, said: “We are incredibly proud of the achievements of The FA Girls’ Football Festivals in association with Continental Tyres over the last three years.

“Our Festivals have clearly shown the enthusiasm there is across the country from young girls when they are offered the opportunity to participate in sport in general and football in particular.”

Guy Frobisher, Marketing Director at Continental Tyres, added: “The Festivals have grown year on year and have given tens of thousands of girls the chance to get involved. They are a fantastic showcase of women and girls football, which we are really proud to continue to support.”

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