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#SkyWalk – HUGO BOSS / Alex Thomson

Campaign to celebrate the ongoing partnership between Hugo Boss and sailing legend Alex Thomson. As part of this, and following up from the famous Keel Walk, a video of the Mast Walk, an epic stunt , was released.

ISG Live created the overall strategy, and seeded this campaign online, delivering views of the video and driving engagement with the campaign in key markets around the world.


Overall views (YouTube): 2 million

Click Through rate: 4.1%

Video likes: 3,383

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