cutoff isg close menu twitter linkedin instagram facebook play

Continental Tyres #RoadtotheNetherlands

Extending the already successful #RoadTo… series for Continental Tyres, ISG Live designed a 5 part brand content series for multi-channel online distribution, that made use of Continental’s England Women’s team rights, and their European UEFA tournament rights, allowing content to be created following players in England and showcasing the tournament venues with UEFA ambassadors


  • Campaign strategy
  • Creative planning
  • Athlete management
  • Script origination
  • Influencer management
  • Channel & community management
  • PR
  • Measurement


“The perfect third part in our RoadTo series, this content drove our brand association with the Women’s Football audience higher than before, and exceeded all targets for cut-through and reach”

Peter Robb
Marketing Services Manager
Continental Tyres

View All Case Studies