cutoff isg close menu twitter linkedin instagram facebook play
ISG

Brand ROI Analysis
of Sports Broadcasts

0
Seconds to Analyse
a 90 Minute Football Match
0%
Accuracy in AI Image
Recognition Performance
0%
Cost Benefit when Compared to Traditional Analytical Methods
0
Average Number of Image Variations
AI System Learns per Brand

Brand ROI Analysis
of Sports Broadcasts

ISG Metrics delivers real-time reporting of on-screen brand exposure for sponsors and advertisers within the sports industry.

Using Artificial Intelligence, image recognition technology that was born out of facial recognition systems originally developed for use in state security, ISG can analyse complex multi-feed live sports broadcasts. The real-time data sets generated include on screen time and brand positioning across traditional perimeter advertising and shirt sponsorship deals along with track-side and virtual graphics within the broadcast to calculate accurate ROI for rights holders and advertisers.

Disciplines

Rights

Premium sports marketing rights holders across broadcasting territories; combined equivalent media value of almost quarter of a billion dollars…

Read more

eGraphics

We are world leaders in providing traditional and virtual graphics solutions for premium sports...

Read more

Live

We are a leading sponsorship and event marketing agency that provides strategic advice and support to both rights holders and brands within the live events industry...

Read more

Connect

ISG provides a cutting-edge, cloud-based solution for international broadcast play-out distribution...

Read more

Productions

Leading Premium Sports Broadcasting Production Company: Key provider to UEFA Champions League, Europe League, NFL…

Read more

Metrics

ISG delivers real-time reporting of on-screen brand exposure for sponsors and advertisers within the sports industry...

Read more